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Tuesday, December 4, 2012

How to Achieve 100% Profit-Margins With Online Sales

Fully exploiting the internet for maximum profit

If you already have a successful business in the offline world either selling your own product or buying someone else's product at a low price and selling at a higher price, then by taking such a business online you will continue making the same profit margins, probably just with lower sales costs.

In this situation all you're doing is taking a traditional wholesale to retail business and selling a bit more through the internet.

This completely misses the two big inherent advantages to doing business online, which enable you to wipe out the cost of the goods you sell:

1) Digital download products - By making the products you sell digital downloads such as an eBook or an image, video or music, you only ever need to create the product once and upload it as a file on your server.

Thereafter you can allow your paying customers to download it or receive it by email an unlimited number of times.

Unlike "physical" products, you completely avoid the costs of storage, damages, pilferage and transport.

2) Public Domain - You can also avoid the cost of creating the product by sourcing all of its content from the public domain.

This is the massive body of works which are available for anyone to use and sell as their own by virtue of not being protected by copyright. Typically the copyright has either expired or was never renewed.

There are works in the form of books, magazines, articles, images, films, audio tracks and more all available in the public domain for you to use right now

You can of course simply resell public domain work exactly as you found it, or you may prefer to update it, restyle it, modify it in some way, or use it as base material from which to create a new product.

To produce your modified product you will need software for word processing, image processing, audio or video editing. Amazingly, high quality software to do all of this is available to you on the internet to download completely free of charge right now if you know where to look.

There is also a further body of works which are "free to use" where copyright does exist, but the author/artist is happy for others to use their work (even to make a profit) so long as they have a copy of the new item or have their name credited. Typically this is offered by new authors/artists wanting to build up a body of published works.

All you need now is the skill set

To access the amazing world of 100% profit-margin products you only need to learn a few key skills:

- How to find and verify both "public domain" and "free to use" material for free.

- How to create and package your text, audio, image and video products for free.

- How to create a website for free that will attract a regular volume of willing buyers

With these skills you can create a great new income for yourself.

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Fast Creation of Online Products

In this article you will discover the types of products that are fastest to create. I will also outline a process that will enable you to produce your products in the fastest possible time whilst still giving great value, content.

The fastest types of product to create are audios and videos to camera (i.e. when you use a web or phone cam or a proper camcorder and film yourself or someone else speaking). In both cases, you can pretty much record the product in the same amount of time as the length of the final audio or video. The secret is in your preparation and in not being too much of a perfectionist which I'll talk about in more detail shortly. Ebooks take much longer, even if you are a touch typist speaking is faster than writing. Ebooks also have a lower perceived value than an audio or video product. Videos which are based on a slideshow approach take even longer still, especially if you don't pay for the more advanced software recording and editing programs.

I would recommend using audio as not only is it quick and easy to create but it is also easier to put up on your website and will download and play faster. This is important as you know how frustrating it is to watch a video that keeps stopping and buffering. It makes it very difficult to focus on the content. Another advantage of audios is that people can listen to them in the car on the way to work and at other convenient moments that might otherwise be wasted. People are so busy these days that this is also a huge plus.

Whatever type of product you opt for I suggest that you use the following process to enable you to create your products in the shortest possible time. First you need to map out your content. Split your content into 6 - 10 main topics; think of them as your subheadings. Then create a numbered or bulleted list of points for each topic. This will then form your basic structure and your notes for when you actually write or record your product. You shouldn't need anything more detailed assuming that you know your topic. It will come across more naturally if your talk from your notes rather than if you read it out like a script. One of the key advantages of audios or videos is that your customer feels they get to know and connect with you better. The more they trust and like you, the more likely they are to buy from you again.

Evergreen Versus Information Products

When you make a video, e-book, report, or membership site should you make the information still be relevant a year from now and three years from now, or should it be current only today? I know that you might see some fads that come and go on the internet, whether it's Facebook fan pages, advertising on Fiver or outsourcing on oDesk, you will always see websites, methods or techniques that will work today but might not necessarily be the same a year from now.

If you are making a product that takes you under 24 hours, and you want to make it about a fad that might die out in a month or a year, then do it but if your time it takes to make an information product is longer than 24 hours then stick to an Evergreen subject.

Evergreen means that when you are making a video or a report, you make sure not to mention the current day of the week, time, current month, year or even the day, that way when people see your information six months or a year from now they won't discount the value of it.

If a good opportunity comes along and you are really excited about some new way of marketing, some new technique, or some new system and you can record it in under 24 hours get it published and everything then you should create some kind of video training based on this current fad. And the reason for that is because in six months if that fad dies out or changes, you can create Version 2.0, Version 3.0 and update your course.

What technique has been working very well for me is decide what price you want to make this training course, such as $197. You can have people buy into this training course and in the future if they want the updated version they can pay some kind of existing customer prices such as $47 to get the updated training. If they don't pay the upgraded price they will still have access to your old training but now you can paid over and over again just by updating your training, adding new information to it, and making it more exciting.

A very easy way to organize this on a technical level is to set up a membership site because you can create one membership level for your 1.0 product, one membership level for your 2.0 product, and so on. That way when you sell new customers into Version 2, they get Version 1 and 2. When you sell to customers Version 3, they get Versions 1, 2, and 3 and you can simply add new videos to this members area, and people can buy which module they want.

When it comes to making information products, if you can capitalize or teach some new or time based, or time sensitive subject do it in under 24 hours, if you can't do it under 24 hours make that training Evergreen. Either way it is always a good idea to use a membership and membership levels to handle your digital downloads and update them on a regular basis.

These Types Of Information Products Really Work

In this article, I'm going to introduce to you which types of information products really work versus which types don't serve your customers well.

The basic premise of an information product is that it teaches someone how to do something, whether that's giving someone basic knowledge of a subject all the way to becoming an expert in that topic. Information products can range anywhere from a few dollars up to thousands of dollars, depending on how in-depth the product is.

For example, a 1 hour product can be sold for $17, a 3-6 hour product can be sold for $97, a 10+ hour course can be sold for $297, and so on. What's important to understand is people will pay for information to be put together so they don't have to find it themselves. But the real question is which types of info products work versus which ones don't, and why. Lets find out.

The first type of info product that really works is a traffic generation product. People love to buy the next latest and greatest 'secret source' of traffic that will overflow their website with leads and sales. Why? Because unfortunately they think traffic generation is the only thing you need to have in order to make money online. When the traffic generation technique they learn doesn't work in 30 days or less, they buy the next product thinking the 'magic bullet' is in that new product.

I would know... I've done the same thing.

Now please understand that I'm not saying that you should trick people by giving them bad information or anything like that. Not at all. I'm just saying traffic generation products do really well. On the other hand, I've also stopped buying products from certain people because the information they taught was not genuine and was incomplete. Bottom line is whatever product you create, make it great, make it informative, and make it complete.

The next type of info product that rocks is a 'formula' product, and by formula, I mean teaching people the 'big picture' of a topic and then breaking down each step of the process to get a positive end result. For instance, if you were teaching article marketing, you would first teach them how article marketing fits into the big picture and then you would give them the formula to have success in article marketing. Your formula product must be great and it must deliver extreme value. In fact, if you make all of your info products with the idea to 'under promise and over deliver', you'll do awesome!

Formula products work because people have a fear of loss. Most people know they are missing something and when they have an opportunity to buy a 'formula' that gives them what they are missing, they usually buy the product. People don't want to 'lose out' on what they don't know. It's very powerful stuff.

The last type of info products that really work are 'hand-holding' products that basically walk people step-by-step, holding their hand through every step of the process. These types of products can be instructional videos so people can watch and copy what you do in the same order as you do them. They can be home-study courses with specific instructions including unlimited email access to you, or they can be group or personal coaching programs that take 'hand-holding' to a whole new level.

Some people can get some instruction on what to do and then you just get out of their way. Most people, especially the ones who truly become successful, get some sort of coaching as they go along. Why? Because every great individual, every great team player, every great leader has coaches and/or mentors giving them advice and guiding them step-by-step. Plus, people always accomplish more with 'mastermind' groups.

Now there are more types of information products that just 'kill it' out there, but these 3 I've just identified for you are a good place to start from.

How To Create A Product Which Can Make A Difference For The Online Businesses?

We receive everyday emails with lots of products. Most of them are just spam. The idea is how can we make the difference and create a product which helps the businesses to grow.

Let's say we want to find a product which can get targeted visitors. We will find many similarities among these kinds of products.

You will see products with the trial version. These are the best. This is the type of products you have to create in order to make a difference for the online businesses.

So, before creating a product choose the domain. How do you choose the domain?

You have to know what people need. You can make some polls to find out what people need. Or you can simply ask them. You can do that if you already got a list of potential customers.

In order to create a product you need to focus on your potential customers or clients need.

But, how do we create a product?

We have several options such as: paying someone else, create a product by ourselves or purchase a PLR with the right to sell.

If we can not technically do the product, meaning we do not know programming and all that stuff we need to pay someone else or to purchase a private label right which can be modified.

The product has to fulfill one big request. Make it to solve one problem. If you want to create a product which has many tasks to solve the costs of creation will be higher so the price. It is better to have more products which solve one problem each.

The selling process is easier. You can concentrate on a single market instead of focusing on many. The thing is to focus on targeted clients. In this way the selling process and the marketing will be easier and cheaper.

In the selling process is important to concentrate on one selling system, designated to one niche. Making so you will learn how these people appreciate your product.

The targeted clients you market online will give you the feedback necessary to improve the product you already created. You can update the product and sell the last version as a separate product.

You can also update the product and let the buyers to update it, asking in exchange an extra price.

I will share you one of the most powerful marketing tips. In order to get out from the crowd you need to offer something extra for free; along with your product.

How to Create Information Products From Scratch Quickly

In this article I am going to teach you how to create information products quickly and easily.

First, what is an information product? And information product is a product that teaches someone how to do something in your niche. For example, if your niche is dog training, your information product might teach people how to teach their dog to sit. If your niche is weight loss, your information product might teach people how to lose 20 pounds. Or maybe if your niche is psychology, maybe your information product would teach someone how to communicate with their spouse better (or with better results).

There are several ways you can deliver the information itself, and you can use either of them with the process I am going to teach you below. The most common are: written (pdfs or ebooks), audio (mp3 recordings), and video recordings.

Video is generally only used for topics where it is necessary to show someone how to do something, as opposed to telling them. For example, how to change the oil in your car, how to teach your dog to sit, might both be good video topics. However, it is my personal opinion that you could teach either of those with audio or the written word.

Once you have determined which medium you will use for your information product (write it, speak it, or video it), then you will create an outline of what you are going to teach.

The way I teach my clients is to create an 8-10 topic list of the steps you are going to teach.

For example, if you are teaching a dog training product, then it might look something like this:

introduction what is dog training? background information for dog training how to teach your dog to come how to teach your dog to sit how to teach your dog to stay how to teach your dog to heel closing thoughts

Then you can take each topic and create subtopics or steps, for example, let's use topic 4 in this example:

how to teach your dog to come get a tasty bag of treats ask the dog to sit make the dog sit reward the dog for sitting ask the dog to sit compel the dog to sit reward the dog for sitting repeat 25 times repeat one hour later repeat 3 hours later

You would use the same process for each of the points in your outline.

Once you have your outline, you can begin to create your product.

If you are writing an ebook, just write a paragraph or two, up to a page or two, for each sub topic. In this case, that would give you a book about 70 pages long or so.

If you are recording the information in audio, simply try to teach for about 5 minutes on each sub topic. Of course, some topics may need more time, and some may need less, so just go with the flow. The most important thing here is to just do it. It is easier than it sounds, and hopefully this email has shown you that it is easier than you thought that it was.

If you are recording the information as a video, the same thing applies - try to record about 5 minutes for each sub topic, but if you need more or less time take it.

Hopefully after reading this article, you see how much easier it can be to create a product than perhaps you thought before. Now the next step is for you to simply do it.

You see, one of the things that I see that holds people back in building their internet business is a little bit of procrastination. Just conquer it! Just do it! Do it right now!