Tuesday, December 4, 2012

Fast Creation of Online Products


In this article you will discover the types of products that are fastest to create. I will also outline a process that will enable you to produce your products in the fastest possible time whilst still giving great value, content.

The fastest types of product to create are audios and videos to camera (i.e. when you use a web or phone cam or a proper camcorder and film yourself or someone else speaking). In both cases, you can pretty much record the product in the same amount of time as the length of the final audio or video. The secret is in your preparation and in not being too much of a perfectionist which I'll talk about in more detail shortly. Ebooks take much longer, even if you are a touch typist speaking is faster than writing. Ebooks also have a lower perceived value than an audio or video product. Videos which are based on a slideshow approach take even longer still, especially if you don't pay for the more advanced software recording and editing programs.

I would recommend using audio as not only is it quick and easy to create but it is also easier to put up on your website and will download and play faster. This is important as you know how frustrating it is to watch a video that keeps stopping and buffering. It makes it very difficult to focus on the content. Another advantage of audios is that people can listen to them in the car on the way to work and at other convenient moments that might otherwise be wasted. People are so busy these days that this is also a huge plus.

Whatever type of product you opt for I suggest that you use the following process to enable you to create your products in the shortest possible time. First you need to map out your content. Split your content into 6 - 10 main topics; think of them as your subheadings. Then create a numbered or bulleted list of points for each topic. This will then form your basic structure and your notes for when you actually write or record your product. You shouldn't need anything more detailed assuming that you know your topic. It will come across more naturally if your talk from your notes rather than if you read it out like a script. One of the key advantages of audios or videos is that your customer feels they get to know and connect with you better. The more they trust and like you, the more likely they are to buy from you again.

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