Setting up a successful sales funnel takes dedication and the right set of process. However, many internet marketers make these three common mistakes that will puts their business in a standstill.
1. They fail to offer something of real value to their visitors
Creating the right reputation is key on to your business. You need to offer them something that will let them take immediate action and implement your free offer to help them achieve their goal.
You initial goal here is to over deliver. Give them content that is hard to find or explain a strategy in a step by step way. The more work it takes you the better the offer. One the best ways to get this is to have a free PDF report or video. Your PDF could be no more than 10 pages, but still have great specific action taking steps so that your visitor will see that your products are of high quality.
My golden rule is this: Over deliver and they will always want more. So if you're offering a free gift with great content that they will easily pay for. Then imagine what they think about your paid offers. This does wonders in your reputation and credibility.
2. They don't split their list by niche
Understand that not everyone will be interested in your initial product. The best strategy is to stick with your main product, build a list and cross promote. Once a customer decides that your content is great they will most likely purchase more from you and you will then have that customer on different list for each of your products.
It is always an excellent practice to separate your buyers from your prospects. Your prospects will sign up on your squeeze page and your job is to follow-up within your auto-responder by giving them free content and occasionally a paid offer.
3. They don't plan for the long-term
In order to have a long-term strategy you need to build your list of products to offer your subscribers. Product creation is key here, create your own products that your visitors want and it will be easy for you to sell them.
You start out with your introductory product and branch off into specific strategies and courses. Two tried and tested formats are PDF and Video courses. Video instantly adds value and therefore, you can charge a premium, but do yourself a favor and over deliver.
It is no longer enough to send visitors to a squeeze page have a one-time-offer and a down-sell. You also need to continue to pre-sell them by your auto-responder as well.
Avoid these common mistakes that people make when starting any internet marketing venture and set up your sales funnel that will maximize results and profits. One of the best ways to achieve this is to get the right internet marketing plan that will take years off the learning curve.
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